Energy flows where intention goes.
This is what happened after I set my intentions to live a life where I could do the things that I love transforming my passions into my work.
After 16 years in the advertising business, in 2013 I quit my job and I started traveling with my family, practicing yoga in Mysore, the birthplace of Ashtanga Yoga, and taking pictures and videos of the people that I met along the way.
My passion quickly become a full time job. I started collaborating with some of the most renowned yoga teachers such as Kino MacGregor, Meghan Currie, Simon Borg Olivier, Laruga Glaser and so on, with many yoga studios, fitness clubs and yoga retreats center in Asia and Europe (Pure Yoga, Pure Fitness, Yogayama, Kaliyoga, YIS Yoga in Salento and many others) and with several brands, among them Dharma Bums, Be Pure Apparel, OHMME, Blusima ecc).
In 3 years I produced, filmed and edited over 200 videos and shot thousands of pictures that have been featured in anything from advertising posters to Instagram posts, websites and magazines, international expositions or just personal portolios.
I started portraying mainly yoga practitioners and I’m now moving to a wider field that include many moving art forms from Dance to Fitness, from Martial Arts to Massage.
My inspiration is the body, the different shapes it can take and the infinite ways it can be moved in the space, in harmony with the mind that controls it and the landscape that sorrounds it.
I’m a one man crew that works as a production company. I’m actually shooting videos and photos with a Canon 1DX II a Canon 5D IV. My favorite Canon lenses at the moment are: Canon 24mm f1.4L II, Canon 50mm f1.2 L and Canon 70-200mm f2.8 L IS II. Most of the time I mix natural light with the light coming from my Canon Flash Speedlite 600ex-rt with a softbox and a radio controller and/or just a reflector. A 1000 Led light can be added when needed. While shooting videos, I started to use less and less tripods for videos and “fly” the camera all the time on a DJI Ronin M. Last nut not least, I use a DJI Phantom 3 Professional for aerial shots. To make everything smoother and faster, when possible, my wife assist me during the shootings.
A part of photography, both me and my wife are KPJAYI authorized Yoga Teachers and we have a daily yoga practice while travelling, working and raising our son Leonardo.
I believe in the transformative power of a conscious active lifestyle and my goal with my photography and my videography is to inspire more and more people to take choices in this direction.